Many people fall into the trap of over complicating things that should be simple. This is true with everyday life, but it is especially true with day trading. That is why Rockwell Trading was founded on the principle of making day trading as simple as possible. Its founder Markus Heitkoetter has been an advocate of keeping things as simple as can be and he has implemented this philosophy into the services he offers as well as in his book which was published digitally and distributed on Amazon. The book was called The Simple Strategy and it has continued to gain an audience since his release in July 2013. The book and the company services are proponents of taking ambiguity and over analysis out of day trading strategies. By implementing a system that is simple and structured with simple rules, the object is to eliminate the stress and over analysis trap that most traders fall into. By setting up a number of simple rules when setting up charts, placing a stop loss, taking profits and entering trades, they have built a system that is easy to follow. Designed to be simple, the strategy is a perfect complement to other methods for traders that are more experienced. The strategy is designed to make it clear when to get in and get out of a trade.